Erik ten Hag admits Marcus Rashford is “not happy” but has backed the Manchester United forward to rediscover his best form.
Rashford scored 30 goals in all competitions last season and signed a new long-term deal in the summer worth £315,000 ($385,000)-a-week.
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But he has struggled so far this season, scoring just once in 15 games and a 4-3 loss to FC Copenhagen.
“I think he’s not happy,” Ten Haag said at a news conference on Friday.
“We are not happy. He has high expectations of himself and is not in his best form at the moment.
“I know he will come back and when the team plays better, he will play better and score goals. I am confident of that. He will improve and score goals this season. He is fully aware of everything, so he will be back. On track.”
United’s 12 Premier League goals leave them among the lowest scorers in the division but, ahead of Luton Town’s visit to Old Trafford, ten Haag insists Rashford is not far away from finding the net again regularly.
“It can happen very quickly,” he said. “Sometimes you just need one game and I’m sure we’ll get there.”
Wednesday’s loss to Denmark was United’s ninth in just 17 games this season. It is the highest number of defeats to start a season since they were relegated in 1973-74 and this weekend’s visit to Luton is crucial for a tough game after the international break.
“It’s about the end result,” added Ten Haag, who will be without Jonny Evans against Luton after picking up an injury against Copenhagen.
“We have to win every game, so any game we lose is very disappointing. But it’s about the end result, a process, thinking about the process and then managing the process. I just focus on that.”