Taylor Swift’s trip to see the Kansas City Chiefs star Travis Kelce Play Football Sunday wasn’t just the talk of the internet.
After the 12-time Grammy Award winner’s appearance at Arrowhead Stadium, jersey sales for the All-Pro tight end seemingly skyrocketed.
According to sportswear and fan merchandise company Fanatics, Kelce’s jersey was one of the five best for the NFL on Sunday. He “seen a nearly 400% increase in sales across all Fanatics networks, including NFLShop.com,” a spokeswoman told The Associated Press via email.
Sales soared on the same day Swift was seen watching the Chiefs play the Bears alongside Kells’ mother, Donna, from one of Arrowhead’s glass-enclosed suites.
Swift’s appearance also had a significant impact on television ratings, viz Fox Sports announced Tuesday The game drew 24.3 million viewers, making it the most-watched NFL contest of the weekend
While those numbers are down about 8% from the same window a year ago, the ratings show a significant improvement in one demographic — women ages 12-17 are up nearly 8% from a year ago. The broadcast led female viewers in every major demographic.
Kelce did not speak to reporters afterward, but was seen leaving the stadium with Swift by his side.
Still, nearly everyone in the Chiefs’ locker room was buzzing with the news after Sunday’s game, including coach Andy Reid, who joked that “I set them up.”
Chiefs superstar quarterback Patrick Mahomes said Kelce told him “at the last minute” that Swift was attending the game but also noted: “Some things with [Kelce]He said it and you don’t know if it’s true.” Mahomes admitted he was under “a little bit of pressure” to throw the touchdown pass to Kelce, who took it for a 3-yard TD in the third quarter.
“I think he wanted to get into the end zone just as much as Swifty wanted him to,” Mahomes said.
Swift has always been reluctant to discuss her personal life in public, but rumors have been flying about the star and two-time Super Bowl champion in recent months — especially after a July episode of Kells’ “New Heights” podcast, when she said she was disappointed she didn’t get to meet Swift and He couldn’t give her a friendship bracelet at the Kansas City stop on his Eras tour. In a later appearance on “The Pat McAfee Show,” Kelce revealed that he had invited Swift to watch him play.
Swift is currently on hiatus from her Eras tour, which resumes in November. 9 in Buenos Aires, Argentina.
Beyond jersey sales, the NFL has also fed Internet hype of Swift’s Arrowhead tour. As of Tuesday, the NFL’s bio on X read “NFL (Taylor’s Edition)” and was watching Swift and Donna Kells’ Sunday game.
This report uses information from The Associated Press.