Viacom18 bags Indian cricket digital and TV media rights for $720 million



Viacom18 has bagged the media rights – both digital and televised – for Indian cricket worldwide for the period 2023-28 for INR 5963 crore (approx. USD 720 million). These rights extend to all international and domestic cricket in BCCI countries except IPL.

In the e-auction conducted by the BCCI on Thursday, Viacom18 placed the highest bid in both the digital and television categories against two competitors, Disney Star* and Sony. In the digital segment, Viacom18 bid INR 3101 crore (USD 375 million approx.), and another INR 2862 crore (USD 346 million approx.) for television rights. Disney Star and Sony’s bids remain uncertain.

Viacom18, which took over BCCI media rights from Disney Star, already owns it Digital rights for IPLand both digital and TV rights For the Women’s Premier League (WPL).

Viacom18’s latest deal translates to an average value of INR 67.75 crore per match, which is 12.92% higher than the INR 60 crore Star India paid BCCI in the previous cycle. For 2018-23, Disney Star, formerly Star India Won worldwide rights 6138 crore INR (then USD 944 million) in India’s games for a total of 102 international matches. This time, BCCI has listed 88 international matches for the right period.

In the previous cycle, the BCCI put three categories of rights up for bidding: Indian Subcontinent Television Rights and Rest of World Digital Rights (GTVRD), Indian Subcontinent Digital Rights (ID) alone, and Globally Consolidated Rights (GCR). The winning bid was finally made in the last category. This time the BCCI limited the bidding to two categories: TV only for the Indian subcontinent (base price INR 20 crore, or USD 2.42 million approximately), and digital TV for the Indian subcontinent and digital rights for the rest of the world (base price INR 25 crore, or USD 3 million). million approx).

BCCI Secretary Jai Shah tweeted on Thursday evening.

Last year, during the IPL media rights bidding, Viacom18 secured the digital rights in the Indian subcontinent and three global territories – Australia + New Zealand, UK and South Africa – for Rs 23,758 crore (then USD 3 billion). approx.). Disney Star won the IPL TV rights in the Indian subcontinent in the same auction.

Viacom18 then pipped Disney Star to the worldwide media rights for WPL by paying INR 951 crore (then about USD 116 million) for the period 2023-27.

Is bilateral cricket now less valuable financially?

An overall comparison of winning bids for BCCI rights from 2018 and now would show a 2.8% drop, but 14 fewer matches in the current cycle. The shrinking value of bilateral cricket rights compared to the exponential figure for IPL rights will be a big talking point.

Last year the IPL rose to a podium position globally, trailing only the NFL in terms of per-match value after selling five-year rights (2023-27) for INR 48,390.5 crore (then estimated at USD 6.2 billion).

Apart from the amount Viacom18 spent – ​​as mentioned above – Disney Star retained the TV rights in the Indian subcontinent for INR 23,575 crore (approximately USD 3 billion at the time) while Times Internet paid around USD 60 million for the overall media rights in the other two worlds. Regions – Middle East (INR 205 crore/USD 26.27 million approx.) and USA (INR 258 ​​crore/US$ 33.06 million approx.).

Disney Star’s winning TV bid was worth INR 57.5 crore (then approximately USD 7.36 million) per match. Also, Viacom18’s winning bids were effectively INR 58 crore (then approx. USD 7.43 million) per match: INR 50 crore (then approx. USD 6.40 million) plus INR 33.24 crore (then USD 426 million) per match for the subcontinental digital rights. ..) per match (between 18 and 22 matches) for a non-exclusive package of high-profile games. This is roughly Rs 115 crore per match, not including Times Internet’s offers.

*ESPNCricinfo and DisneyStar are part of The Walt Disney Company.



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